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Television
ABC, NBC, CBS, FOX, Cable TV, pay-per-view and the rapid growing satelite industry are all affecting the amount of time we watch a particular channel. Channel loyalty is gone. So what station do I advertise on, how much do I spend? Television reaches the masses, but you pay for it.
Cost: Ranging From $1,500-$7,500 per campaign.
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Radio
In your market, there is at least 30 radio stations to choose from. Which one do you choose, which station targets your customer? Radio can be effective, yet you need to buy at least three stations at the same time to work and when combined with Mobile media, the results are even better.
Cost: Ranging From $300-$3,000 per month.
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Magazines
In the U.S. Alone, the Magazine Publishing Association lists over 14,700 different magazines. Readership is down nearly 14%, and again which magazine do you advertise with and for how long does it take to get a return on your investment? It takes 27 times for one to responed to your ads.
Cost: Ranging From $500-$3,000 per month. |
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